rarely asked questions
Why B2B? Wouldn’t B2C be easier?
Maybe, but B2B is where the fun is missing—the most room for improvement.
We’ve spent over a decade in the B2B trenches. Long buying cycles, stakeholder wrangling, approval ping-pong. We know how hard it is to stand out when everything starts to sound the same.
Comedy isn’t a gimmick. It’s a strategy. It cuts through noise, builds trust, and makes your brand unforgettable—without sacrificing business goals or key messaging.
B2B doesn’t need more content. It needs more content people actually engage with.
Will you work with non-B2B brands?
We will. We have. And we’re not weird about it.
Our heart’s in B2B because the opportunity is enormous and underserved—but we’ll always say yes to the right creative challenge. If your brand has a complex product, a smart audience, and a boring reputation you’re ready to shake off, we’re in.
Just know we’re going to bring the same energy either way. We’re not adjusting the weirdness dial depending on industry. We’ll find the right tone for your audience and then make sure it hits. We’re fun, not reckless.
Comedy seems risky.
That’s not a question, but sure. So is being ignored. Or forgotten.
We get it—making jokes in a professional setting can feel like a magic trick in a boardroom (Illusion, Michael).
But we don’t do comedy in the dark. Every concept goes through a strategic filter first. Goals, brand voice, audience—then punchlines.
We also help teams find their “comedic tolerance,” so we can dial the tone up or down as needed.
Start small. Win early. Build momentum.
And if you need leadership buy-in? Bring us to the meeting. We’ll help make the case—calmly, confidently, and probably with a visual aid no one sees coming.
How do you measure success with comedic content?
The same way you measure any content: Engagement. Recall. Conversions. Pipeline.
The difference is that ours gets watched. And rewatched. And sometimes shared with a subject line like “LOL, this is so us.”
We’re not here to be the class clown. We’re here to make content that works—because it’s smart, strategic, and surprising. And yes, sometimes someone wears a costume.
How do I convince my boss to greenlight this?
Speak their language: results.
We don’t pitch comedy as a vibe. We pitch it as a strategy—one that grabs attention, boosts recall, builds brand affinity, and increases conversion. All measurable. All reportable. All real.
If they need a proof point, bring us to the meeting. If they need a spreadsheet, we’ll bring that too. And if they still don’t get it? Ask them how well that last white paper performed. We’ll wait.
Are you actually funny?
Yes. Objectively.
We have the scripts, the punchlines, and the performance chops to prove it. But don’t take our word for it—watch our work, read our testimonials, or ask our moms. They’re extremely proud of us.
Still skeptical? That’s fine.
But if you’ve read this far and smiled even once… well, let’s call that a qualified lead.
What if our brand isn’t funny?
That’s fine. You don’t need to be. We don’t make brands funny for fun’s sake—we make them memorable.
Comedy isn’t one-size-fits-all. We help you find the tone that fits: clever, dry, unexpected, charming, weirdly earnest.
Your audience doesn’t need slapstick. They need something real. And if it makes them laugh? Even better.
We study your buyers, build your brand’s comedic voice, and write to connect—not distract.
How much does this cost?
Annoying answer: It depends. (sorry)
Honest answer: We’re not the cheapest.
We’re the most fun per dollar. The best creative per brain cell. The only agency we know of that factors “snort laughs” into ROI.
It totally depends on what we’re making. If you’re looking for the lowest bid, we’re probably not it. If you’re looking to make something that actually lands, sticks, and maybe even earns you a few high-fives, or an out-of-character compliment from your boss—we should talk.
STILL HAVE QUESTIONS?
We’ve got answers. Even if we make them up on the spot.
If you’re still not quite sold on evolving your brand or event from forgettable to funny, we get it. If you’ve got a funny idea for your brand but don’t see a solution here, let us know. GET IN TOUCH.