Client: Optimist Ventures
HQ: Asheville, NC
URL: optimistventures.co
Company Type: Hybrid Venture Philanthropy Fund
Project Focus: Marketing/Explainer

Case Summary

The Setup:
Optimist Ventures needed a way to explain their hybrid venture-philanthropy model without sounding like, well, a pitch deck. They needed something that spoke to founders, investors, and donors, yet fun enough that anyone in the greater economic development space would actually watch… all the way to the end [hint 1].

The Turn:
We brewed up Coffee Shop Capitalism: a two-minute explainer where founders, investors, and donors all tell their story from the same neighborhood café. We exaggerated the everyday issues faced by our audiences and positioned Optimist Ventures as the solution for all three. With a little unicorn violence as the cherry on top [hint 2].

The Punchline:
The result? A scrappy but sharp video that makes a complex model feel approachable, memorable, and rooted in community. Make sure to stick around to the end [no longer hinting].