Campaigns
Comedic video campaigns for B2B brands with something to prove
Your audience has seen the product walkthrough. They’ve watched the talking-head testimonial. They’ve clicked on the thought leadership article…and closed it after two paragraphs.
Your content budget funded all of it. Your pipeline didn’t notice.
Humor is the most reliably effective format in a B2B marketer’s arsenal. Your audience stops scrolling, watches the whole thing, and books the demo.
Your brand has an idea in it that nobody has found yet. The angle that’s specific to your product, your market, and the exact thing your competitors would never say out loud.
We find it by starting where every good campaign should: your product, your audience, your goals. We align on strategy, we align on budget, and then we take everything we learned into our comedy writers’ room and don’t come out until we’ve found it
The strongest ideas become scripts. The scripts become a live table read with your team.
You’ve never had as much fun in a meeting as you will in these.
The magic that lit up the table read gets projected through every frame of the final cut.
We rewrite it, heighten it, tighten it, and lock it before a single light goes up. Every format, every platform, every length decided before we walk on set so nothing gets built without a reason to exist.
The most fun sets in B2B marketing. Talent who know funny doesn’t stop at the script’s edge. Scheduled to the minute to allow for on-set magic.
This is where it becomes real. Twelve years of production experience applied to every shot, every cut, every color grade. By the time you see the first cut, nothing should surprise you. Everything should delight you.
The campaign your audience sees is the one that made the room laugh.
The Wilds of Finance (Director's Cut)
The Office Has Changed
The FurnitureLabbers
GLNext Campaign
It was a scary decision to go with the improv actors. It was the right decision. Our clicks and opens are way above what they were before.
You can’t go wrong. They’ll uncover what you want your videos to look like in a way that will surprise you — and surprised us in the best possible way.
Creating our company’s ad with them may have been one of the most fun and satisfying experiences of my career.