Client: Lowes Foods
HQ: Winston-Salem, NC
URL: lowesfoods.com
Company Type: Regional Grocery/Retail
Project Focus: Recruiting

Case Summary

Lowes Foods aims to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of their Carolina roots. A huge part of that experience are the roles within their Originals concepts. A Cake Wizard does not interview for a job; she auditions. A Pit Master does not apply to work at Lowes; he auditions.

To help prepare potential hosts for their in-person auditions, we created the character Milo Consommé, Distinguished Actor of Stage & Store. He’s Laszlo Cravenworth from What We Do in the Shadows with a little Martin Short from Only Murders in the Building with a dash of Gowron from an interactive Star Trek VHS game.

What could go wrong?