Different events come with different pressures.
INTERNAL EVENTS have a captive audience, but that doesn’t mean they’re paying attention. Comedy keeps energy up and turns mandatory attendance into something people remember.
TRADE SHOWS are chaotic free-for-alls. Noise, movement, and overstimulation everywhere. Comedy is how you break the pattern, draw people in, and create a moment that cuts through the chaos.
USER CONFERENCES sit in the middle. Attendees chose to be there, but if the room stops being interesting, Vegas, London, or wherever you are starts calling.
Comedy gives them a reason to keep butts in seats.